We designed "Boligoma", a platform game, to promote the Crayola Toy’s line of silly putty products. It highlights the many toy varieties by making them into characters with superpowers. We took these characters and made them the stars of a their own videogame. Our advergame had users playing day and night. We achieved use times that were far superior to most advergames out there, which contributed to a huge commercial win for Crayola.