Tempera Paints
The launch of Crayola's Pinturas Tempera product line required a very special look. We needed a visual centerpiece that would instill the feeling of art and creativity in children and their mothers. With a single image we needed to transmit that by using these products, kids could express their emotions, stimulate their creativity, and have loads of fun.
We combined several concepts in one complex 3D digital sculpture that reaches consumers in an emotional way. The piece transmits movement, even though it is static. The final product is a composite of multiple images that communicate emotion through the power of color and contrast.
