The Crayola Game Pack features a digital version of many of Crayola’s toys. This app is updated every year with new product releases, and serves as a medium for product discovery. We teach our target audience how to use the product and then tell them that the products exist in real life. This app has been downloaded hundreds of thousands of times, and keeps baring fruits for Crayola year after year. It is a bridge between the digital and real worlds. Usage times are off the charts, as are the branding benefits for our client.