Few agencies can build videogames, and even fewer can integrate hardware usually reserved for big studios, like Microsoft’s Kinect. That’s exactly what we did with Crayola Interactive, an out-of-home digital experience. The main objective was to have kids enjoy a creative live brand experience. To do this, we focused on what children love to do: play, move and try new technologies. We developed three games to spark their imagination. Interactive was located in Mexico City’s most important park, Chapultepec.