Crayola Color Pets Game Pack
Crayola Toys entrusted Figment with one of heir most important launches of the year. The adorable Color Pets arrived in Mexico with an important digital campaign. These cute toy animals are blank figurines you can paint, bathe and decorate as many times as you'd like.
Awards
Effie Awards Mexico 2021
Clap Awards 2020
We were tasked with a fun, innovative way to facilitate product discovery and purchase. We created a 360º strategy that supported product awareness in an effectively with our target. Figment developed a mini-game within the Crayola Game Pack application, where we showcased the uses of the real world toys, building a bridge between the digital and physical worlds…a common theme in our work with Crayola. The app was downloaded over 100,000 times during the Christmas season, had high engagement levels, and boosted sales. We received an Gold Effie award for this project, the highest marketing honor in Mexico.
