Audi A4
Audi and their creative agency asked us to develop an augmented reality app to show off the new features in their A4 model. These were communicated through 3 different experiences. The user would download the app, then scan an ad in magazines and other media that would bring the image to life on their smartphones.
The ads became interactive, and would communicate the car's features. These included the Bang & Olufsen 3D sound system, Audi Matrix LED lights, and the Virtual Dashboard. The app was available in the App Store and Play Store. This was a project where we got to combine our post-production skills with our development prowess to produce a one of a kind digital experience.
